The Elie Saab fashion show in Riyadh was an extraordinary event that left a lasting impact on the Middle Eastern fashion scene. Executed by Gilbert Haddad, The 1001 Seasons of Elie Saab was more than just a runway show; it was an immersive spectacle that seamlessly blended haute couture with Hollywood glamour. Celebrating 45 years of Elie Saab’s iconic maison, the event became a powerful tribute to style, artistry, and innovation.
The red carpet saw an impressive lineup of A-list celebrities, including Halle Berry, Monica Bellucci, Hande Erçel, and Rosie Huntington, each adorned in both timeless Elie Saab creations and exclusive new designs. The 850 m² red carpet, with its striking red-on-red color scheme and gilded accents, was brought to life through dynamic 3D projections, transforming the venue into a living, breathing work of art. This blend of fashion and cutting-edge technology elevated the entire evening to a new level of sophistication.
After the runway show, guests were invited to a cocktail reception, where the magic of the event continued to unfold. The venue hosted around 1,000 guests, including 200 VIPs, creating an exclusive atmosphere that was both intimate and electric.
Guests entered a surreal space, designed to transport them into Elie Saab’s whimsical world. The expansive 6,500 m² venue was reimagined with a soft, dreamlike color palette, enveloped in a haze that heightened the otherworldly feel. The atmosphere encouraged attendees to step outside of reality and into a carefully curated environment that captured the essence of Saab’s ethereal vision.
The show opened with a powerful moment: Halle Berry, dressed in her iconic vintage Elie Saab gown, recreated the look she wore at the Oscars in 2002, paying homage to a defining moment in fashion history. The event was designed to be a full sensory experience, with a monochromatic ambiance that set the tone for the evening.
Guests moved through various tableaux, each one telling a unique story while showcasing Elie Saab's masterful craftsmanship. Elements such as cascading flowers, nostalgic TV props, and stunning water projections added to the immersive quality, making the entire evening feel like a living work of art. The 1001 Seasons of Elie Saab also featured unforgettable performances by global superstars, including Jennifer Lopez, Celine Dion, Nancy Ajram, Amr Diab, and Camila Cabello. The runway was graced by world-renowned models like Isabeli Fontana, Candice Swanepoel, Adriana Lima, and Anne Vyalitsyna, who added their star power to the already dazzling event.
At the heart of the show was the ORB, a massive 15-ton sphere that served as a striking focal point for visuals and live performances. Symbolizing the intersection of dreams and reality, the ORB encapsulated the theme of the show—transcending the ordinary and creating an experience that will be remembered for years to come.
- Executer: Gilbert Haddad - Proline International
- Photography: Rani Fawaz & Memento Studio